K-beauty is not just a name to categorize Korean influence on the skincare industry, it’s a secret to looking as luminous as possible. Kim Chung Kyung, who is known as Korea’s first makeup artist and has been creating looks for celebrities for more than 30 years, explains, “K-beauty is all about creating the illusion of a flawless complexion.” In Korea, porcelain-white skin is considered a necessary virtue for beauty, having been a traditional status symbol. From the Ancient Chosun era to today, the K-trend gained popularity, focusing on the preferred lack of pigment, hydration, and glowing skin. So here’s more about the K-beauty standards in skincare.
The Korean standards
Korean beauty standards prize a youthful look and moistured skin, resulting in a preference for creams over powders. K-beauty products use mostly ingredients ranging from natural sources, such as bee venom, galactomyces, snail slime, green tea leaves, orchids, and soybeans. Also, their formulas focus very much on antioxidants, which are the skin’s first line of defense against environmental aggressors.
Korea is one of the few countries having functional cosmetics, including products aiding in whitening the skin, improving wrinkles, and protecting against UV. All formulas have unique, enjoyable textures.
The whole K-beauty regimen involves a series of steps from cleansing to sheet masks, essences, serums, cushion compacts, fermented products, sunscreen, and sleep creams. All in all, the treatments return people to practices of good skincare, stressing the cleansing, sun-protecting, refreshing and hydrating traits. Obviously, each regimen addresses differently, varying on complexion types and concerns.
What’s more, besides health security, K-beauty products are eco-consciousness, using packages that are recyclable and eco-friendly.
If you want to be an insider of the K-beauty routines and secrets, this book is a good start — The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin. Besides being an author, Charlotte Cho is an aesthetician and entrepreneur, a significant contributor to the current K-beauty emerge in the United States.