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We’re Women’s Concepts, your trusted experts boasting over three decades of collective experience in dermatology, ingredient research, and meticulous hands-on product testing.

About us

Women’s Concepts is a digital platform founded by Ana Vasilescu, a certified skincare consultant. It’s dedicated to educating people with science-focused content and product reviews on all things skincare.

Our purpose at Women’s Concepts is to educate others with accurate, transparent, and complete information about everything that goes around skincare, as well as inform our readers about their buying decisions and help them fix their skin issues as they arise. We vet every single product we recommend and double-check all the facts we share on Women’s Concepts.

We get it—skincare is a huge, complicated world, and what works for one person might not work for another. That’s why our expert team is extra mindful of different skins, textures, and tones when we recommend products. We also collaborate with industry-leading experts to make sure you’re getting advice you can trust. But we don’t focus just on product reviews. We dig deep into the latest skincare research to provide accurate and transparent information. Whether you’re curious about a new skincare ingredient, on the hunt for the perfect cruelty-free eye cream, or just trying to figure out the difference between all those moisturizers, we’ve got you covered.

Our mission

It’s making your life easier by posting accurate facts supported by studies, upmost beauty, skin- and hair-care products advice, and the latest makeup trends. Besides personal experience, we relate to fair experiments, always seeking the most transparent information so that you can see the real face of everything. Because this is what Women’s Concepts is — a friendly space with top-tier facts and bits of advice from plain speaking people.

Our foundation: diversity and inclusion

Diversity and inclusion are at the core of our mission and values. One of our highest purposes as a business is to build a culture of Equality, creating a supportive environment where everyone — from any background, culture, and viewpoint — feels valued and included. By driving Equality for all, we hope to inspire everyone, from individuals to companies, to embrace an accelerated approach to diversity and inclusion, creating a welcoming environment for all.

What we do

  1. We conduct extensive research and share never before seen facts in skincare straight from research papers and scientific journals.
  2. We help our audience to get equipped with the most accurate information about skincare ingredients and products before their buying decisions. 
  3. We ask experts the hard questions, so our posts share legit, transparent, and up-to-date information.
  4. We help you find potent ingredients and treatments for your skin type and concern, makeup that performs, and hair products that deliver.
  5. We provide the best product recommendations considering the reader’s budget, skin condition, sensitivities, and goals.

Editorial policy & publishing guidelines

Our work centers on educating our readers on their topics of interest by providing them with accurate, complete, and research-backed information. We only rely on legit sources, including clinical studies, research from government institutions, and expert insights. All posts on Women’s Concepts are created considering specific and strict publishing principles. You can view our full editorial guidelines, including the publishing principles, quality standards, our sources of information as well as our product review process here.

Expert review board

The Women’s Concepts Expert Review Board includes board-certified dermatologists specializing in cosmetic and medical dermatology, cosmetic chemists, makeup artists, and other field experts. Their role is to ensure the information is accurate, complete, not interpretable, and relates to current science and data studies. We’ll always value professional expertise as well as research-based information. View our expert review process here.

Product reviews

One of Women’s Concepts’ goals is to help readers make the best decisions when shopping for new beauty, skincare, and haircare products. Whenever you see a product recommended on Women’s Concepts, you’ll know it passed through a strict review process, whether it’s a salicylic acid moisturizernatural anti-aging serum, or skin tightening device.

View the process by which we review products here.

Join our community

Join the Women’s Concepts community and start sharing with other women around the world. Follow our activity on Women’s Concepts official pages: Instagram, Pinterest, Facebook, Twitter.

Experience, skill, desire, pleasure, motivation — we have all that. BUT! We identify through the idea that only a close relationship with our audience points to a favorable upshot. Uh-huh, this means we need your opinion! 

Contact us

For any of your concerns, you can send us an email anytime at [email protected]

Meet our awesome team

Editor In Chief, Certified Skincare Consultant

Ana is a sociologist and feminist with a shared passion for literature, psychology, and skincare, the combo that made her determined to start Women's Concepts. With over five years of experience in dermatological research, she has now become a certified skincare consultant keen to convince others of the importance of a diligent routine. Her close relationships with dermatologists around the globe, along with years of researching, analyzing studies, and hand-testing products on a daily basis, made Ana one of the best persons you can get advice from. When she's not covering beauty trends or reading obsessively the latest articles of her favorite mags, you'll find her hiking, swimming, keeping her plants alive, or playing with her dogs and cats. She believes everyone should pursue the Kantian categorical imperative ethics.

Content Creation, Cosmetologist

Rebecca Byrne is a licensed master cosmetologist who has held her license since 2015. She has worked in several areas of the beauty industry where she consulted one-on-one with clients and treated different skin conditions. She now writes beauty and cosmetology content to help others achieve their best selves. She loves all things beauty and decided to specialize in aesthetics after going through her own skin journey and realizing we are all different. By educating ourselves and discovering what works best for our own skin, we can be happy from the inside and out.

Beauty Editor

Amy is a copy and content writer living in the beautiful Scottish Highlands. She fell in love with makeup and skincare as a teenager and was overjoyed to incorporate this into her career. Amy’s writing is always authentic and full of fun personality! If she’s not busy typing up a blog post or thinking about her next palette purchase, you’ll find her outdoor swimming (even in October!), drinking a bottle of red at the pub with pals, or walking the highland hills with her dog, Lula.

Pharmacy Technician

Jordan Baker is a nationally certified pharmacy technician who's worked the last two years in retail pharmacy. Throughout her past, while studying microcopy and even field research in the Amazon, her passion for beauty has only grown! She may have been the only person wearing makeup in the rainforest, but it cemented her commitment to the beauty community. Her own troubled teenage years with cystic acne have put her on a mission to educate others towards a more holistic skincare journey. She now enjoys content writing with a scientific eye, bringing new insights on the latest products.

Mihai C
Mihai Chirvasiu
VP, Business Development

Mihai is responsible for the editorial strategy and growth of Women's Concepts. He has been working with other companies' websites for the last ten years, which has allowed him to master techniques that help increase brand awareness and website performance. He's also the one who ensures Women's Concepts offers its readers an interactive and fun experience by constantly improving our website on all technical sides and making it easily accessible to everyone.

Cosmetic chemist

Luisa is a Los Angeles-based cosmetic chemist. Born and raised in Italy, she moved to the US after graduating from the Faculty of Pharmaceutical Sciences in Milan. She works as a consultant and formulator to help people who want to start a cosmetic line. She’s also the founder of Luisa True Skincare, her own beauty line. Luisa has been on a mission to educate people on skincare for years. She was even featured in the Netflix documentary “Broken” and became popular thanks to her transparent attitude.

Board-certified dermatologist

Dr. Meg Sison is a board-certified dermatologist from the Philippines practicing both medical and cosmetic dermatology for more than three years. She regularly creates educational content on her Instagram and Facebook pages, and sometimes she reviews our skincare-related articles.

Board-certified dermatologist

Dr. Lilly-Rose Paraskevas is a Board-Certified Dermatologist and member of the American Academy of Dermatology and the American Society for Dermatologic Surgery. She is Director of Cosmetic Dermatology at SUNY Downstate Medical Center, where she trains dermatology residents in advanced cosmetic dermatology. She is a NYC native who started out as a professional ballet dancer and fine artist before changing gears and entering the world of medicine. She is also a mother of three children and successful entrepreneur who practices in NYC. You can find her on Instagram to follow her and stay up to date on the latest beauty trends.

Board-certified dermatologist

Aznaida T. Pandapatan is a board-certified dermatologist from the Philippines. She is a Co-Founder of Pandapatan Dermatology and Eye Clinic and is a Part-Time Consultant-Teacher at Xavier University College of Medicine at Cagayan de Oro, Philippines. She practices both medical and cosmetic dermatology, is married with two sons, loves to create informative content for skin enthusiasts, loves to collect vintage teacups, and dreams of world peace.

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