10 Best Natural Eyeshadows for Every Eye Color

Brand courtesy / Mineral Fusion
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Wanna switch to an eco-friendly lifestyle and decided to start by using organic eyeshadow? Or is your skin too sensitive, and a friend of yours suggested you try organic makeup? No matter the reason, this post got you covered with the best natural eyeshadows infused with minerals, reparative oils, butters, plant waxes, and fruit pigments made by brands you can trust. After all, we can’t quit eyeshadows since they’re the reason applying makeup feels creative and fun. From nude and muted colors, sparkling and shimmer, or vibrant metallic shades, we can make so many different looks. This sounds fun so far, but what if the ingredients in your eyeshadow contain chemical compounds that affect the skin and eyes?

Since the FDA does not define the term organic cosmetics, brands can state whatever on the label without risking being banned. Meaning, they can add chemicals to their formulas while claiming their product is natural or organic. But we’re here to help you avoid misleading when purchasing the best natural eyeshadow without posing any risk for your eye area.

The best organic eyeshadows

We’ve whittled down the best organic and natural eyeshadows filled with natural oils, minerals, herbs, plant, and fruit extracts. Stay tuned!


Jane Iredale PurePressed Eye Shadow

Jane Iredale PurePressed Eye Shadow

So clean, so colorful, no wonder it’s extremely trendy! The light-diffusing particles and rich pigments enhance the beauty of eyes with 19 matte and shimmery shades! Pomegranate and pine bark extracts act as antioxidants and protect the eye area every time you wear Jane Iredale toxins-free eyeshadow. Gentle enough even for sensitive skin — is indeed one of the best natural eyeshadows out there.


PUR X Barbie Eyeshadow Palette

PÜR X Barbie Endless Possibilities II Eyeshadow Palette

Explore your beauty with PÜR x Barbie Endless Possibilities that’s got 15 ah-mazing shades, ideal for all kinds of looks. Vibrant pigmented, they build and blend like a dream, matching all skin tones. No, you don’t have to be a teen to wear these, they’re perfect for everyone. Matte, satin, and shimmer shades feel silky smooth on the skin while being free of parabens, gluten, vegan-friendly, and cruelty-free. 


100% PURE Pressed Powder Eye Shadow

100% PURE Pressed Powder Eye Shadow

Intensity and luminosity blend together in these shimmery, matte, and metallic eyeshadows. They’re colored with vitamin-rich fruit pigments and moisturizing ingredients, like red wine resveratrol, avocado, and cocoa butter, nourishing the lid, besides looking awesome. At the same time, vitamin E and rice starch keep skin protected against free radicals. 100% Pure is here to pull your makeup looks together for all occasions with the best natural eyeshadow.


Chantecaille Luminescent Eye Shade

Chantecaille Luminescent Eye Shade

I’m absolutely in love with these shades! They deliver a spectrum of vivid pearlescent, light-catching, and high-pigment formulas with a gel-powder texture, free of parabens, phthalates, and cruelty-free. Through this collection, Chantecaille supports animal communities endangered by illegal trades or habitat loss. Such a gratifying cause — it won me over!


demure Organic Eye Shadow

Demure Sparkling Organic Eye Shadow

Just take a look at all these colorful shades. And when you think they’re made only with Earth minerals, no fillers, no fragrances, parabens, or talc — they really hit it big! Since they’re intensely pigmented, you just need a delicate dash of color to create vibrant looks with Demure’s mineral organic eyeshadows. You can even mix these eyeshadows with clear nail polish to create your own colors; multitasking, uuh!


alima pure organic Eyeshadow

Alima Pure Luminous Shimmer Eyeshadow

You can’t miss Alima Pure’s best organic eyeshadows. Infused with avocado and jojoba oils plus squalane to hydrate, rice powder for staying power, they come in a creamy-powdery texture that layers smoothly. With a range of mattes, shimmery, and vibrant shadows, there’s enough variety to create dreamy eye looks — all-natural.


Mineral Fusion natural eyeshadow

Mineral Fusion Eyeshadow Trio

With one purchase, you get three beautiful shades that play well together. Richly pigmented and free of toxins but enhanced with skin-loving ingredients, like white tea, grape seed oil, aloe, chamomile. Every time you wear these eyeshadows, your skin will love you for it. These trios come in ten combinations of hues that work as a base, highlight, or contour for your eyes.


RMS Beauty Natural Cream Eyeshadow

RMS Beauty Natural Cream Eyeshadow

If creamy eyeshadow with anti-aging benefits is what you want, stop here. You can opt for shimmery metallics or warm subtle shades, whatever you go for, they’re super nourishing to the skin, still richly pigmented with a light-reflecting finish. You may not have lots of shades to choose from, but that can make it even easier to pick one, wrright?


bareMinerals Copper Eyeshadow

bareMinerals Gen Nude Copper Eyeshadow 

For skincare, different types of finish, and six highly pigmented shadows, this palette stands out. As one of the best organic eyeshadows, it’s made with mineral-rich ingredients, including cucumber extract, moisturizing borage oil, and antioxidant algae, so you’ll not only create natural (or glam smokey) eye looks, but your skin stays safe. Plus, the colors pop all day long!


ILIA The Necessary Eyeshadow Palette

ILIA The Necessary Eyeshadow Palette

ILIA brings us two great palettes with six fabulous shades, talc-free and cleanly formulated. Their buttery texture (thanks jojoba oil and vit E) allows smooth application and resistance all day long while being gentle. Create vibrant looks in no time with this organic eyeshadow palette — with matte, satin, and metallic finishes.

Who wrote this?
Ana Vasilescu
Ana Vasilescu
Ana is a sociologist and feminist with a shared passion for literature, psychology, and skincare, the combo that made her determined to start Women's Concepts. With over five years of experience in dermatological research, she has now become a certified skincare consultant keen to convince others of the importance of a diligent routine. Her close relationships with dermatologists around the globe, along with years of researching, analyzing studies, and hand-testing products on a daily basis, made Ana one of the best persons you can get advice from.
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