I’ve been aware of skincare products losing potency when exposed to our daily environment. Just that I never thought it would be possible to actually have skincare we can activate by ourselves, without letting air, light, and heat degrade formulas — and to be all so effortless (and fancy!).
But Liz Whitman made it possible through Exponent, the first self-activated skincare line that values more what products are full of than what they’re free of. After analyzing a bunch of top-selling skincare products in a lab facility, it turned out that about 40% of active ingredients (like vitamin C and retinol) degraded after eight weeks of daily use, and organic products even faster than that.
That’s what made Liz think we’re often using noneffective skincare products, or as she claims, “our anti-aging products have an aging problem.”
What makes Exponent Beauty stand out?
Above everything, Exponent products allow you to activate your skincare right before smearing it on, so you don’t waste any benefit. They’ve got four active powders you can use to infuse your skin with either CoQ10, vitamin C, probiotics, or green tea plus resveratrol. All these powders can be interchangeably used with the Quadruple Hyaluronic Acid Hydrator (aka fusions multiple molecular weights of hyaluronic acid for instant and long-term benefits). Feeling confused? Here is how it works:
The patented packaging Self-Activator system is composed of two chambers: one for the powder called the Globe + Dispenser, which allows you to dispense a precise dose of powder, and another one called the Base + Bowl for the Quadruple Hyaluronic Acid Hydrator, which mixes with the powder to create a clinical-grade gel-cream serum. P.S.: They’re housed in a super cute packaging that you’d want to share on your Insta feed!
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So, this is how you do it: push and twist the Globe + Dispenser to dispense powder and up-pump a dose of liquid into the Bowl at the same time, mix till the formula transforms into serum, and layer on the skin for best-in-class results. And it only takes 10 seconds. Yep, the idea was born from the esthetician practice of mixing and activating ingredients in the moment to preserve the actives and keep them in their peak potency. Just that with Exponent, you can do it at home, each day, and each night.
The good news continues. The Exponent skincare line uses tried-and-true ingredients and skips a long list of elements that have been associated with a possible risk of irritations, such as aluminum, parabens, artificial fragrances, sulfates, and talc, to name a few. Instead, all formulas focus entirely on science-backed ingredients to deliver high-performance benefits that literally transform the skin, like retinol, vitamin C, hyaluronic acid, peptides, AHAs, squalane, niacinamide, CoQ10, salicylic acid, and resveratrol. In other words, the MVPs of skincare.
Interestingly, acknowledging that vitamin C is one of the most vulnerable skincare ingredients, Exponent released a vitamin C test kit that allows you to test how much active vitamin C your products actually contain.
It’s a sustainable brand
Exponent is a brand with principles. Starting from the idea that we must be the change we seek in the world, its Self Activator System is refillable. Also, the Active Powder Refills and Quadruple Hyaluronic Acid Hydrator Refills come in glass jars and aluminum caps, infinitely recyclable materials. And if it wasn’t enough, Exponent is a Certified B-Corp brand, meaning it meets the highest social and environmental performance standards, taking its commitment to the planet seriously. Plus, it’s cruelty-free!
The takeaway
I believe that by designing the first-of-its-kind anti-degradation system, Exponent brings a new perspective to skincare, which until now, no one even thought about. Liz Whitman’s curiosity has led her to analyze the degradation of skincare ingredients, and after a three-year journey, she raised the standard of effective skincare. Try the products asap and get ready to become obsessed with their miraculous effects.
