9 Best Foundations for Your 30s That Keep Skin Smooth and Crease-Free

Choosing a foundation for your 30s hasn't been easier.
Brand courtesy / Estée Lauder
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Survived your 20s? Cheers to a whole new era! Your 30s are still just as much about fun, freedom, and new experiences, maybe just without the additional chaos. While many people still see their best years as still ahead of them, stepping into 30 comes with new trials and tribulations – visible changes to your skin for one. If you’re noticing fine lines creeping in where smooth skin once was, then you might be switching up your go-to base product, and starting with one of these best foundations for 30s is nothing but a great idea. But before jumping into the products list, here’s what you should look for in a foundation once you step in your 30s.

What is a good foundation for someone in their mid-30s with laugh lines and superficial wrinkles?

The best foundation for 30s shouldn’t settle into fine lines. When you hit your 30s, a different stage begins for your skin, filled with new textures and lines. A good foundation for someone in their 30s revolves around keeping your skin smooth and crease-free.

Take your skin type into consideration too. If you’re dry, think about a creamy hydrating option, and if you’re oily, head for powder or matte options. Look for buildable finishes and long-lasting formulas too. Now is also your time to invest in a setting spray – a base product sidekick that stops anything from settling into fine lines. Those base products you loved in your early 20s might not cut it now. And that’s fine because we’ve pulled the best foundations for your 30s that address all your concerns.

Too Faced Born This Way Foundation
Best overall

Too Faced Born This Way Foundation

Let’s start things off with the best overall! This foundation provides an “I woke up like this” level of flawlessness. But it’s the skin-loving ingredients within the formula that make Too Faced Born This Way the best foundation for 30s. Coconut water replenishes moisture levels, alpine rose promotes elasticity, and hyaluronic acid provides long-lasting hydration for a youthful boost. There are 35 shades to choose from, making this foundation perfect for all skin tones.

Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
Best matte

Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation

If your skin leans toward oily, Fenty Beauty has you covered with a soft matte, medium-full coverage long-wear foundation that’s quite frankly holy grail status. This is the best matte foundation for 30s. The formula is resistant to sweat, humidity, and the sheen you usually get going about your day. It also won’t sink into pores or fine lines. Our favorite thing about this foundation, though, is that it comes in 50 shades, with specifically created options for hard-to-match skin tones.

Juice Beauty Phyto-Pigments Flawless Serum Foundation
Best organic

Juice Beauty Phyto-Pigments Flawless Serum Foundation

Here’s a skin-perfecting foundation and age-defying serum in one. Buildable coverage blends seamlessly to create a flawless finish, and grapeseed and fruit stem cells work to reduce lines and wrinkles. Ingredients are all organic or plant-derived, and this truly is the best foundation for your 30s if you want an organic option. From my research into Juice Beauty Phyto-Pigments Flawless Serum Foundation, I loved how many women in the reviews said that this foundation didn’t sink into their fine lines or wrinkles.

Estée Lauder Double Wear Stay-in-Place Foundation
Best full coverage

Estée Lauder Double Wear Stay-in-Place Foundation

If you’re looking for an incredible full coverage foundation that feels super lightweight and lasts 24-hours literally, you’ve got to try this beauty icon. Once you put this on, it does not budge. No settling into lines or pores, no creasing, and no amount of partying will stop this. Double Wear truly deserves its place on our best foundations for 30s list. And you’ve got 60 shades to choose from, which are all divided into cool, warm, and neutral undertones — full coverage at its very finest.

Chantecaille Foundation
Best oil-free

Chantecaille Future Skin

Needing a luxe oil-free option? Chantecaille Future Skin is the best oil-free foundation for 30s on our list. With a refreshing, water-based gel formula, you’ll feel like there’s nothing even on your skin. Chantecaille used light-reflecting pigments to ease imperfections and loaded their formula with natural botanicals to keep skin calm and happy when faced with harsh environments. This brand is also completely vegan and free from all those skin-hating nasties.

bareMinerals Original Loose Powder Foundation SPF 15
Best for oily skin

bareMinerals Original Loose Powder Foundation SPF 15

Looking for a powder formula that works with oily skin? bareMinerals is your one and only. It gained a place on our list of best foundations for 30s because the loose powder is totally buildable and never cakey. Perfect if you love no-makeup makeup looks that last your entire workday or night out without sinking into fine lines. Just five mineral ingredients encourage clearer, healthier skin over time too. Totally worth the money, because a little powder goes a very long way.

Neutrogena Hydro Boost Hydrating Tint
Best for dry skin

Neutrogena Hydro Boost Hydrating Tint

Dry-skinned peeps with a penchant for natural glowy finishes, this one’s for you. Neutrogena’s Hydro Boost blends easily to cover up imperfections. The formula is loaded with hyaluronic acid to instantly hydrate skin and keep it like that all day long. With long-term use, skin stays moisturized, looks plumper and smoother, with fewer wrinkles and fine lines. Simply put, it’s a perfect match for skin in 30s that needs both anti-aging and hydrating benefits.

Pat McGrath Labs Sublime Perfection Foundation
Best natural finish

Pat McGrath Labs Sublime Perfection Foundation

Fans of second-skin-like foundation finishes – rejoice! Here’s our ultimate natural finish option if you’re looking for the best foundations to use in your 30s. Pat McGrath’s formula feels silky like a serum, applies with a soft-focus satin finish that keeps your skin looking like skin…just flawlessly. This foundation is infused with ingredients renowned for being hydrating, smoothing, and illuminating; great if you want to turn the clock back a little.

Lancôme Teint Miracle Foundation
Best dewy finish

Lancôme Teint Miracle Foundation

Lancôme’s option is ideal if you love a dewy finish. The combination of pearlescent pigments within the formula is a game-changer for upping your natural radiance and a lit-from-within glow. There’s also a high-water content to keep skin happy and hydrated, along with a smoother finish that softens the appearance of fine lines.

The bottom line

Your foundation should always work with your skin to instill confidence and a love for what you see in the mirror. When you’re over 30, your foundation shouldn’t sink into those new fine lines. Remember: buildable coverage, long-lasting formulas, flawless finishes.

More for your 30s

  1. Cleansers for 30s
  2. Moisturizers for 30s
  3. Night Serums for 30s
  4. Eye Creams for 30s
  5. Skincare Routine for 30s
Who wrote this?
Amy Ollerton
Amy Ollerton
Amy is a copy and content writer living in the beautiful Scottish Highlands. She fell in love with makeup and skincare as a teenager and was overjoyed to incorporate this into her career. Amy’s writing is always authentic and full of fun personality! If she’s not busy typing up a blog post or thinking about her next palette purchase, you’ll find her outdoor swimming, drinking a bottle of red at the pub with pals, or walking the highland hills with her dog, Lula.
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