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How To Create A Natural Skincare Routine For Your 30s

With essential proteins (think collagen, elastin) breaking down, cell turnover declining, and skin becoming more sensitive once you hit your 30s, your skincare routine needs to change. Hormones are still doing their magic, and most probably, you’re struggling with occasional pimples. Plus, you really get to know some chemicals aren’t that skin-friendly, so your plan now is to take a natural routine.

In other words, your skincare takes on a new dimension once you reach your 30s. This is the time to lean into protective and anti-aging products. Hydration shouldn’t be an afterthought; it’s the cornerstone of radiant skin. And as we age, it’s not uncommon to face a range of skin challenges, from the occasional acne breakout to dark spots and flaky skin.

The good news? Nature has bestowed us with a plethora of ingredients to promote healthy skin. From the anti-aging effects of rosehip oil to the brightening effects of vitamin C, there’s a natural solution for almost every skin concern. At this pivotal age, it’s not just about addressing your skin issues but also about proactive care. We’re here to guide you in building a skincare routine, one that’s not only effective but also rooted in clean and natural products. Let’s make your 30s the decade of glowing, healthy skin.

Natural skincare routine for your 30s

Cleanser: Drunk Elephant Slaai Makeup-Melting Butter Cleanser

You can easily start your natural routine with this good-for-all cleanser. It has a gentle and powerful dual-purpose formula that everyone can use. Great at dissolving grime, impurities, and even waterproof makeup, Drunk Elephant Slaai Cleanser has a balm-like texture that melts into the skin once activated with water. Skin is left clean and glowy while the nourishing oil and fruit blend comfort and moisturize your complexion.

Now, the bonus: this product includes a booster made with bamboo and charcoal powder you can add to the butter cleanser once or twice weekly to remove dead cells. I know you love multitaskers!

Drunk Elephant Slaai Makeup-Melting Cleanser

Toner: Caudalie Beauty Elixir Face Mist

Another product worth adding to your natural skincare routine is this one. Its formula boasts a blend of skin-nourishing ingredients: orange flower water for hydration, mint for its astringent properties, rose extract for toning, and rosemary oil to fortify the skin. Beyond its benefits, its adaptability shines. Use it as a morning toner, a makeup primer, a post-foundation settler, or simply spritz on your face and décolleté anytime for an instant refresh.

Caudalie Beauty Elixir Face Mist

Treatment: 100% Pure Multi-Vitamin PM Serum

In addition to potent anti-agers (think retinol, CoQ10, hyaluronic acid), this serum is spiked with vitamins C and E that aim to boost collagen and protect against free radical damage. These and much more natural skin-loving ingredients aim to reduce fine lines and wrinkles look, enhance firmness and elasticity while brightening and evening your skin tone. Now you know why it’s the perfect ally for your 30s.

100% Pure Multi-Vitamin + Antioxidants PM Serum

Treatment for sensitive skin: Cocokind Ceramide Barrier Serum

When your skin is easily reacting to the products you’ve been tolerating before, it’s a sign your skin barrier is weakened. In this serum, squalane, fatty acids, cholesterol, and ceramide aim to strengthen the skin barrier and reduce moisture loss, protecting the skin against further damage while repairing it. Additionally, vitamin E softens, and lactic acid has gentle exfoliating benefits, promoting firmer, thicker skin.

Cocokind Ceramide Barrier Serum

Treatment for dark spots: Biossance Squalane + Vitamin C Dark Spot Serum

This one is worth adding to your skincare routine if you’re facing dark spots. The formula blends 10% ascorbic acid (the active form of vitamin C), white shiitake mushroom, and root licorice extract, all known potent brighteners that fade dark spots. Time to write a letter: Dear dark spots, dullness, and uneven texture, it’s over!

Biossance Dark Spot Serum

Treatment for oily skin and acne: Eminence Clear Skin Willow Bark Serum

If you’ve been struggling with breakouts for long enough, you know by now that tea tree, willow bark, and salicylic acid are your BFF. They work to unclog pores, dry pimples, and accelerate healing, leaving you with radiant skin. However, since these ingredients are pretty drying, Eminence Clear Skin Serum uses an aloe and cucumber juice base to soothe skin and alleviate dryness. Skin is left calm and healed, all with an organic, gentle formula, making it one of the best products to have in your natural skincare routine.

Eminence Clear Skin Salicylic Acid Booster

Treatment for dry skin: Pai Skincare Organic Rosehip BioRegenerate Oil

When dry, cracked skin doesn’t give you peace and makes you feel uncomfortable, you should look for hydrating formulas, just like this organic oil. Pai Rosehip BioRegenerate Oil aims to replenish moisture, refine damaged skin and fine lines, and deliver regenerative properties for softener skin. The MVPs here are rosehip seed and fruit extract, famous for their moisturizing, anti-inflammatory, and brightening effects. Moreover, the oil packs tocopherol, which moisturizes skin even more while providing antioxidant protection.

Pai Skincare Organic Rosehip BioRegenerate Oil

Eye Cream : bareMinerals Ageless Phyto-Retinol Eye Cream

By now, you should have already added retinol to your routine. However, since retinol can be quite harsh for some, bareMinerals uses in this eye cream a form of phyto-retinol, aka a botanical-derived ingredient that’s great at tackling aging signs without harshness. Other than that, the formula is infused with squalanetrehalose, shea butter, multiple peptides, tocopherol, plus two sources of hyaluronic acid. In other words, it has everything you need to moisturize and soften your skin. Here you can find more anti-aging eye creams to use in your 30s.

bareMinerals Ageless Phyto-Retinol Eye Cream

Moisturizer: Juice Beauty Stem Cellular Anti-Wrinkle Moisturizer

For a natural anti-aging solution, Juice Beauty Stem Cellular Anti-Wrinkle Moisturizer stands out. The power of fruit stem cells (aloe, apple, grapes, lemon) meets with vitamins C and E to hydrate, nourish and infuse skin with essential nutrients while boosting collagen. At the same time, the antioxidant-rich natural ingredients ensure your skin stays defended against sun damage and pollution, the two main culprits of premature wrinkles. Hmm, there’s a reason this moisturizer is a cult favorite among Juice Beauty products. Here are some more moisturizers for your 30s.

Juice Beauty Natural Anti-Wrinkle Moisturizer

Exfoliant : Ole Henriksen Lemonade Smoothing Scrub

What is skincare without exfoliation? Exfoliation removes dead skin to reveal a brightener, softer appearance. And Ole Henriksen Lemonade Smoothing Scrub does just that, being one of the best additions to your natural skincare routine for 30s. It’s the 10% glycolic and lactic acids that do the job, supported by ultra-fine sugar exfoliants and lemon peel extract that retexturizes and smoothens skin—all while holy basil and chamomile calm the skin. To use: massage it onto your skin, let it act for 2 minutes, then rinse. Oh, and let the sunny lemonade scent mesmerize your scents; yummy!

Ole Henriksen Lemonade Smoothing Scrub

Mask: Origins Drink Up Intensive Overnight Hydrating Mask

Our last recommendation is a clean, vegan mask. It’s not a random mask, but Origin’s Drink Up Intensive Hydrating Mask that works the night shift to replenish your skin moisture. While glycerin, hyaluronic acid, and niacinamide burst hydration, the mingle of botanical oils seals moisture in, and mango seed butter and orange peel wax relax the skin. It has everything you need for a healthy complexion that screams happiness! However, given this mask is loaded with some oils that can clog pores, if your skin is on the oilier side, you can rely on Active Charcoal Mask To Clear Pores by Origins

Origins Drink Up Intensive Overnight Hydrating Mask
Who wrote this?
Picture of Ana Vasilescu
Ana Vasilescu
Ana Vasilescu is the founder of Women's Concepts and a certified skincare consultant. She has over five years of experience working in the beauty editorial industry and over a decade as an acne sufferer. With a background in dermatological research, Ana brings a wealth of expertise to a diverse range of topics, from buzzy ingredients to anti-aging and acne advice. She holds a BA in Sociology and Political Sciences. Find her on LinkedIn or Instagram.
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