How to Create a Natural Skincare Routine for Your 30s from A to Z

Once stepping in your 30s, your skincare regimen needs shifting.

With essential proteins (think collagen, elastin) breaking down, cell turnover declining, and skin reacting easier once stepping into your 30s, the skincare regimen needs shifting. Yet, hormones are still doing their magic, and most probably, you’re struggling with occasional pimples (or is that just me?!). Plus, you really get to know some chemicals aren’t that skin-friendly, so your plan now is to take a natural alternative.

So here you are, looking for a natural skincare routine meant to make your 30s much easier. Yep, the 30s is the transition period when the skin suffers a lot of change. While we have to support the skin by replenishing all it starts to lose and deal with concerns, like dark spots and breakouts, we also want to dodge the apparition of wrinkles. In other words, the main focus of your skincare routine in your 30s should be to protect and preserve elasticity and firmness while preventing further skin damage.

It may sound like an impossible mission, but with the best natural skincare routine for 30s I’ve prepped for you is easier than you think.

Drunk Elephant Slaai Makeup-Melting Cleanser

Cleanser: Drunk Elephant Slaai Makeup-Melting Butter Cleanser

You can easily start any routine with this good-for-all cleanser. It has a gentle yet powerful dual-purpose formula that all skin types can use. Excellent at dissolving grime, impurities, and even waterproof makeup, Drunk Elephant Slaai Cleanser has a balm-like texture that melts into the skin once activated with water. Skin is left clean and glowy while the nourishing oil and fruit blend comfort and moisturize your complexion.

Now, the bonus: this product includes a booster made with bamboo and charcoal powder you can add to the butter cleanser once or twice weekly to remove dead cell buildup. I know you love multitaskers!

Caudalie Beauty Elixir Face Mist

Toner: Caudalie Beauty Elixir Face Mist

Another product worth adding to the best natural skincare routine for your 30s is this one. Not only because the formula is natural and filled with skin-loving ingredients but also due to its multipurpose uses. Orange flower water softens and hydrates, the mint has astringent benefits, rose extract tones, and rosemary oil strengthens skin. Now, the best part: you can use this product either as a toner to kick off a day, as a primer before makeup, after applying foundation as a makeup settler, or spritz it on your face and décolleté at any time of the day for some refreshment.

100% Pure Multi-Vitamin + Antioxidants PM Serum

Treatment: 100% Pure Multi-Vitamin + Antioxidants Potent PM Serum

All the ingredients in this formula make up the best natural treatment to use in your 30s, no matter your skin type or concern. It works for everyone! In addition to the most potent anti-agers (think retinol, CoQ10, hyaluronic acid), the serum is spiked with vitamins C and E that aim to boost collagen and protect against free radical damage. These and much more natural skin-loving ingredients aim to reduce fine lines and wrinkles look, enhance firmness and elasticity while brightening and evening your skin tone. Now you know why it is the greatest overall!

Cocokind Ceramide Barrier Serum

Treatment for sensitive skin: Cocokind Ceramide Barrier Serum

When your skin is easily reacting to compounds you’ve been tolerating before, it’s a sign your barrier is weakened. In this serum, squalane, fatty acids, cholesterol, and ceramide aim to strengthen the skin barrier and reduce moisture loss, keeping skin protected against further damage while repairing it. Additionally, vitamin E softens and lactic acid has gentle exfoliating benefits, leading to firmer, thicker skin.

Biossance Dark Spot Serum

Treatment for dark spots: Biossance Squalane + Vitamin C Dark Spot Serum

This one is worth adding to the best natural skincare routine for 30s if you’re facing dark spots. The formula blends 10% ascorbic acid (the active form of vitamin C), white shiitake mushroom, and root licorice extract, all known potent brighteners that help fade dark spots and prevent new ones from forming. Time to write a letter: Dear dark spots, dullness, and uneven texture, it’s over!

Eminence Clear Skin Salicylic Acid Booster

Treatment for oily skin and acne: Eminence Clear Skin Willow Bark Serum

If you’ve been struggling with breakouts for long enough, you know by now that tea tree, willow bark, and salicylic acid are your BFF. They work to unclog pores, dry pimples, and speed up their healing, leaving you with radiant skin. However, since these ingredients are pretty drying, Eminence Clear Skin Serum uses an aloe and cucumber juice base to soothe skin and alleviate dryness. Skin is left calm and healed, all with an organic, gentle formula, making it one of the best products to have in your natural skincare routine.

Pai Skincare Organic Rosehip BioRegenerate Oil

Treatment for dry skin: Pai Skincare Organic Rosehip BioRegenerate Oil

When dry, cracked skin doesn’t give you peace and makes you feel uncomfortable, you should look for hydrating formulas, just like this organic oil. Pai Rosehip BioRegenerate Oil aims to replenish moisture, refine the apparition of damaged skin and fine lines, and deliver regenerative properties revealing softener skin. The MVPs here are rosehip seed and fruit extract, famous for their moisturizing, anti-inflammatory, and brightening perks. Moreover, the oil packs tocopherol (vit E), which moisturizes skin even more while providing antioxidant activity.

bareMinerals Ageless Phyto-Retinol Eye Cream

Eye Cream : bareMinerals Ageless Phyto-Retinol Eye Cream

By now, you should have already added retinol (or its alternatives) to your regimen. Since retinol can be quite harsh for some, bareMinerals uses in this eye cream a form of phyto-retinol, aka a botanical-derived active from Bidens Pilosa plant, great at tackling aging signs while being gentle. Other than that, the formula is infused with squalanetrehalose, shea butter, multiple peptides, tocopherol, plus two sources of hyaluronic acid. In other words, it has everything you need to keep the eye area moisturized, hydrated, protected, and elastic. For more anti-aging eye creams for your 30s, take a peep here.

Juice Beauty Natural Anti-Wrinkle Moisturizer

Moisturizer: Juice Beauty Stem Cellular Anti-Wrinkle Moisturizer

For those of you who want to prevent early wrinkles from forming, Juice Beauty Stem Cellular Anti-Wrinkle Moisturizer stands out — and it’s safe for all skin types. The power of fruit stem cells (aloe, apple, grapes, lemon) meet with vitamins C and E to hydrate, nourish and infuse skin with essential nutrients while boosting collagen. At the same time, the antioxidant-rich natural ingredients ensure your skin stays defended against external stressors and pollution, two main culprits of premature wrinkles. Hmm, there’s a reason this moisturizer is a cult favorite among Juice Beauty products.

P.S: Here are some more moisturizers for your 30s.

Ole Henriksen Lemonade Smoothing Scrub

Exfoliant : Ole Henriksen Lemonade Smoothing Scrub

What is skincare without exfoliation? Right, useless. Twice a week help your skin get rid of dead cells buildup to reveal a brightener, softer appearance, fewer dark spots, and improve product absorption. And Ole Henriksen Lemonade Smoothing Scrub does just that, being the best addition to your natural skincare routine for 30s.

It’s the 10% glycolic and lactic acids that do the job, supported by ultra-fine sugar exfoliants and lemon peel extract that retexturize and smoothen skin—all while holy basil and chamomile calm the skin, offsetting irritations. It works super simple: massage it onto your skin, let it act for 2 minutes, then rinse. Oh, and let the sunny lemonade scent mesmerize your scents; yummy!

Origins Drink Up Intensive Overnight Hydrating Mask

Mask: Origins Drink Up Intensive Overnight Hydrating Mask

The last item in the best natural skincare routine for 30s is a clean, vegan mask. It’s not any mask, but Origin’s Drink Up Intensive Hydrating Mask that works while you sleep to replenish moisture and softness. While glycerin, hyaluronic acid, and niacinamide burst hydration, the mingle of botanical oils seal moisture in, and mango seed butter and orange peel wax relax the skin. It got everything you need to wake up to a healthy complexion that screams happiness! However, given this mask is loaded with some oils that may clog pores, if your skin is on the oilier side, you can definitely rely on Active Charcoal Mask To Clear Pores by Origins

Who wrote this?
Ana Vasilescu
Ana Vasilescu
Ana Vasilescu is the founder and editor-in-chief of Women's Concepts. She has over 5 years of experience working in the beauty editorial industry and dermatological research and was an acne sufferer for over a decade. Ana is now an IAO and CPD-accredited skincare consultant keen to teach others about the importance of a consistent routine. She covers a wide range of topics in skincare—from buzzy ingredients to anti-aging and acne advice. She holds a BA in Sociology and Political Sciences from the National School of Political and Administrative Studies. Find her on LinkedIn or Instagram.
Subscribe to our newsletter
Subscribe to our newsletter to get access to exclusive content, offers, and products.
Was this article helpful?
Awesome! Would you like to share it?
That's too bad. Thank you for your feedback!
Why trust us?
Women's Concepts relies on the latest scientific research to provide accurate, complete, and fact-based information in skincare, on which we're willing to stake our reputation. Our team includes skincare experts who are highly regarded in their fields and committed to upholding the best standards of research. We spend quality time vetting every single product we recommend and double-checking all the facts shared on Women's Concepts. We always stand on the side of inclusivity, and our mission is to help everyone fix their skin issues as they arise and leverage the products they buy to achieve their goals. You can view our expert review board and everything about our editorial guidelines here.
Women's Concepts Logo
Join Us