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Purito Cica Clearing BB Cream Is The Perfect Balance Between Camouflage and Skincare

This one goes way beyond basic BB cream.
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  • Price: $9.80
  • What it does: Camouflages and moisturizes
  • Shades range: Six
  • Vegan: Yes 
  • Cruelty-free: Yes
  • Sustainable packaging: Yes
  • Fragrance: No
  • Alcohol: No

If you’re into skincare, chances are you’ve heard about Purito, specifically the brand’s iconic Cica Clearing BB Cream — the perfect balance between camouflage and skincare. It turned me into a fan from the first use, and I love how comfortable I feel wearing it: even tone, moist skin, a bit of coverage, and the glow. And all while infusing my breakout-prone skin with myriad benefits, without clogging pores, nor feeling heavy but lightweight, with a natural barely-there look. Here is my full review and all the reasons I’ll keep this guy nearby for a long time now.

About the formula

Purito’s BB Cream focuses on a mix of humectants, emollients, and brightening agents, although its strongest point is to reinforce the protective barrier, the reason is an ideal BB cream for sensitive skin. The secret lies in the blend of Centella asiatica and a few of its compounds — madecassic acidasiaticoside, and asiatic acid — which encourage skin repair by inducing collagen production. The formula also loads niacinamideallantoinpanthenol, and adenosine, all working to soothe, hydrate, and strengthen your complexion.

It’s made on a water base, having a lightweight texture that layers and spreads effortlessly, like a moisturizer, while covering nicely, like a light coverage foundation. I love that the formula is void of fragrance, oils, and alcohol, which is a massive bonus for my oily-prone-to-breakouts skin. 

Also, Purito Cica Clearing BB Cream provides some sun protection, as it’s filled with a good amount of UV protectors. However, the brand doesn’t state any UV value on the package anymore after the 2020 scandal. Hence, I don’t skip sunscreen when I’m using this BB cream.


The coverage of this BB cream is the perfect balance between light and medium, depending on how much product I use. Regardless, Purito Cica Clearing BB Cream never looks cakey nor settles into fine lines, and it camouflages nicely with a velvety finish and a healthy glow. Don’t take my word for it, have a quick glance at these pictures.


Before Purito Cica Clearing BB Cream


After Purito Cica Clearing BB Cream

My shade is #21 Light Beige, and it’s slightly light for the summer. However, it adjusts to my skin tone just perfectly once it settles down.

Lasting power

On my skin, Purito Cica Clearing BB Cream lasts all day, but it starts to melt into the skin after 6-7 hours, the coverage fading little by little by evening. However, I usually fix it with an organic setting powder to make it more long-lasting, as my oily skin wants

To end

Perhaps the best of all is that I don’t need foundation when I can use Purito Cica Clearing BB Cream — it gives hydrating, strengthening, and brightening benefits while covering pores and evening tone without ever feeling heavy. And for the days or nights I want my foundation, this BB cream makes the perfect primer. Finally, a multi-tasker that delivers, and I don’t want to be without it. 

Who wrote this?
Picture of Ana Vasilescu
Ana Vasilescu
Ana Vasilescu is the founder of Women's Concepts and a certified skincare consultant. She has over five years of experience working in the beauty editorial industry and over a decade as an acne sufferer. With a background in dermatological research, Ana brings a wealth of expertise to a diverse range of topics, from buzzy ingredients to anti-aging and acne advice. She holds a BA in Sociology and Political Sciences. Find her on LinkedIn or Instagram.
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